Nextag Inc., Yelp Inc., and Expedia Inc. are all involved in an antitrust lawsuit against Google. Nextag CEO Jeff Katz said
"Google is the dominant digital advertising resource in the world, and Nextag is restricted from marketing itself to shoppers about the services we can provide."
My response to Mr. Katz:
So what? Google isn't allowing you to market yourself on its own website. Isn't that common sense? Why advertise for a competitor? Who are you to determine what goes on another company's website?
The consumer gets to determine the value of products in the marketplace. It's obvious that consumers find Google more appealing that Nextag. You're wanting to punish Google for being too good at what they do. As an executive, you should come up with an idea that elevates Nextag to a level above that of your competitors, not seek to bring them down to your mediocre level. Make a name for yourself. Excellence should be rewarded, not destroyed.